In uncertain times, businesses' natural tendency is to cut back on all aspects of digital marketing, including SEO, online advertising, and content marketing. It's a natural reaction as businesses want to protect their profits and continue to trade. However, a number of studies have revealed that adopting this method may not be the best option for a variety of reasons.
According to a recent survey conducted by PFS, a global commerce services company, 53 percent of consumers have increased their online shopping since the lockdown began, with 77 percent expecting to increase their online shopping once the lockdown is lifted. This clearly indicates a shift in purchasing habits. Such shifts have been visible in supermarket shopping, for example, where online purchases have increased dramatically, despite the fact that users are aware that their deliveries will take weeks. However, there is always a silver lining to hardship, and this shift in buying behavior is presenting new chances.